Do you believe a blog is important for your company? If you said no it wouldn’t be a big surprise. Chances are most businesses wouldn’t think so. For example, according to research by Socialtext released in December of 2009 only 15.8% of the Fortune 500 companies are blogging. If you’re a Fortune 500 company then you probably don’t have to worry about it. If not, you’re likely hungry for more business so you may want to reconsider.
Why, you ask? An interesting study from HubSpot came out in January of 2010. HubSpot looked at 2,300 of their customers and found a trend. Businesses that were actively blogging had 126% more monthly leads than non blogging companies. Yes, 126% more monthly leads. On average the non blogging companies did grow their leads by 73% but the blogging businesses saw their lead growth shoot up 165%. According to HubSpot this statistic is relevant regardless of the blogging platform.
You may argue that this study doesn’t prove blogs are the one and only reason for this. I would argue the same. But, it does hint that companies who are actively marketing themselves through social media avenues seem to be generating more leads and gaining more exposure.
So there you have it. One reason why your company should be blogging: improved lead generation. Now should be a good time to plan and execute your company’s new blogging and social marketing campaign. What do you think?
The Internet's Completely Over! Potential Safety Hazard!
I’m not one of those types to make bold wide-sweeping predictions and I try my best not to use absolutes in my day to day conversations. To put it plainly the world can be an unpredictable place and you should never say never. But something has come up and I think I’m safe in offering my prediction.
“The Internet’s completely over.” No wait, that’s not my prediction. It’s Prince’s. My prediction is, it’s not! I would go so far as to almost personally guarantee the Internet is not over. I can imagine the scare this has put into most people. So please, rest assured the Internet is not going anywhere anytime soon. You can continue to conduct your personal and business lives through our very active virtual land.
Prince also informs us: “Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers and that can’t be good for you.” Again, please don’t panic. I’m almost completely sure Prince somehow confused the Internet with the Matrix. I’m speculating here, but that would definitely explain why he thinks we’re somehow being inundated with numbers.
The quotes come from an interview Prince did with the U.K.’s ‘Daily Mirror’. In his first newspaper interview in 10 years Prince masterfully shows us he’s somehow lost his Sign ‘o the Times.