Do you believe a blog is important for your company? If you said no it wouldn’t be a big surprise. Chances are most businesses wouldn’t think so. For example, according to research by Socialtext released in December of 2009 only 15.8% of the Fortune 500 companies are blogging. If you’re a Fortune 500 company then you probably don’t have to worry about it. If not, you’re likely hungry for more business so you may want to reconsider.
Why, you ask? An interesting study from HubSpot came out in January of 2010. HubSpot looked at 2,300 of their customers and found a trend. Businesses that were actively blogging had 126% more monthly leads than non blogging companies. Yes, 126% more monthly leads. On average the non blogging companies did grow their leads by 73% but the blogging businesses saw their lead growth shoot up 165%. According to HubSpot this statistic is relevant regardless of the blogging platform.
You may argue that this study doesn’t prove blogs are the one and only reason for this. I would argue the same. But, it does hint that companies who are actively marketing themselves through social media avenues seem to be generating more leads and gaining more exposure.
So there you have it. One reason why your company should be blogging: improved lead generation. Now should be a good time to plan and execute your company’s new blogging and social marketing campaign. What do you think?
You’ve got to love how easy it is to add WordPress plugins with the one click installer. Strangely I still seem to have a lot of problems getting many working. I’m close to having as many de-activated non-working plugins than working ones. I’m theorizing that subconsciously I believe leaving them installed and stewing will somehow fix the problem at some point. So, lets set failures aside as I wanted to make note of the few plugins I did get working this week.
The first is the most exciting for me. I finally installed a dofollow plugin that seems to work with everything. I’m only guessing it works as it is Lucia’s Linky Love, which as you may know, will only start dofollow’ing after the 3rd comment from the same commenter. The drawback to this is when considering the number of comments to date (not counting illegal porn acts spam caught by Askimet) I project there won’t be a dofollow link for several years. I am setting a life goal to last long enough to see at least one person get a dofollow. Previously I had tried DoFollow, WebGuerrilla Version and Do Follow by Dennis de Bernady. I liked what they offered but neither worked properly for me.
The second plugin is commentluv. commentluv is supposed to show a link to the last post from the commentors blog… or so they say. I’ve seen it working elsewhere but, as with the first plugin I’ll have to see it working here to believe it. Anyone getting the hint yet?
OK, third and last is Domain Portfolio. It allows you to list the domain names you have and whether they’re for sale or not. I’ve actually seen it work here which is a mega bonus for me. It is still a beta plugin and I’d say it needs a little finishing to get all the features in order. Serious points for it working though and it was the only domain related plugin that I could find. You’re free to check it out and make a great offer on any of the listed domains. You can consider it as helping me test it out, would be very neighbourly of you. To ensure we’re on the same page – I’m not saying do it as a test, I mean actually buy them. Sound good?
Finally, for a sort of on topic finish. I came across an interesting opportunity to try out a new WordPress plugin. It’s not really up my alley but I thought it was a great idea. It should be quite interesting to domainers and those of you that are into auto content generation. I’ll see if I’m allowed to post about it after I’ve done some playing around.